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From Nursing Home
to Simply Home

For care organizations that want to accelerate and sustainably embed the movement toward a true home.

Dementia affects us all

How we, as a society, deal with dementia determines whether people continue to feel seen and valued even after their diagnosis.
It is no coincidence that the entire healthcare sector has started shifting from a focus on ‘quality of care’ to ‘quality of life.’

Many care organizations have taken important steps in this direction. Visions have been rewritten, teams inspired, and small-scale initiatives launched. But the real transformation often remains elusive. Reality proves stubborn: the energy on the work floor doesn’t last, results are temporary, and old patterns of control, productivity, and risk management remain dominant.

The result? People with dementia feel excluded and get stuck in systems that were once built with the best intentions but where the medical perspective and risk management outweigh human preferences.
Not because healthcare organizations want to do things wrong, but because structures, governance mechanisms, and routines have not yet changed enough.
But it doesn’t have to be this way.

At Article 25 Foundation, we believe: seeing differently is doing differently!

“We believe in a movement where people and organizations come together to improve the quality of life for people with dementia.”

Teun Toebes

Co-Founder 

From Nursing Home to Simply Home

With From Nursing Home to Simply Home, we guide care organizations that want to accelerate and sustainably anchor the shift toward a true home. Not as a standalone project, but as a comprehensive framework for cultural change.

We bring coherence to what’s already happening and make visible which organizational patterns and governance mechanisms support, or hinder, this transition. For example, procurement and accountability structures often don’t evolve alongside the new ambition: why does every resident automatically receive a hospital bed? And does everyone actually want the standard (nightstand) cabinet in their room? Such systems reinforce the old way of working instead of supporting the move toward simply home.

Our strength lies in combining a sharp, external, and systemic perspective with an approach that connects policy, practice, and culture.
We expose blind spots and offer interventions that contribute structurally to creating environments where people with dementia feel at home. In doing so, we create a movement in which people with dementia, their loved ones, and caregivers work together, making simply home the new norm.

For whom?

Our Approach

Not just talking about change, but starting it!

In four phases, we help your organization transform from nursing home to simply home.

Key features of our approach:

Download the detailed approach, including key activities and expected outcomes for each phase:

Is your organization ready to make a difference?

Start the conversation!

What impact do we have?

Together, we create meaningful change:

 

For people with dementia and their loved ones

Improved quality of life in an environment that feels like home, where everyone can be themselves and experience freedom.

For care organizations

A place where residents can shape their day in meaningful and personal ways, with support that fits who they are and what they want.

For caregivers

More space to provide care from the heart, resulting in greater fulfillment, less stress, and sustainable employability.


For society

A broader acceptance of a human-centered vision of care for people living with dementia.

PLAN YOUR CALL

Will your organization be a frontrunner in the movement?
Change starts with a conversation.

Want to learn what we can do for you?
In a 30-minute online meeting, we’ll explore the possibilities together.

Leave your details, and we’ll schedule an introduction.
We’ll contact you within 2 working days.

    A Movement

    From Nursing Home to Simply Home is part of the integrated approach Home Forever.
    This program consists of three initiatives to drive this change forward.

    1. From Nursing Home to Simply Home

    We transform nursing homes from institutional settings into social environments. In this, the needs of the person are central, and people, including those with dementia, can live in freedom.

     

    2. A Neighborhood Inclusive for Everyone

    We focus on making communities inclusive, where people with dementia are fully part of society. This enables people to live at home longer and, above all, more comfortably.

    3. A Humane Protected Living Environment

    For those for whom full freedom is not feasible, we design a dignified solution.

    Our team

    Michiel van Putten

    Director

    Teun Toebes

    Healthcare Innovator

    Violette Krouwel

    Senior Project manager

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